1. WHO WE ARE
This Privacy Policy explains how Herders (“Herders”, “we”, “us”, or “our”) collects, uses, stores, and protects personal data when you visit https://www.herders.eu (the “Website”) or use our services (the “Services”).
We are established in the Netherlands and act as the data controller for the personal data described in this Policy.
Company Details
Herders
[Full Legal Name]
[Street Address]
[Postal Code, City]
The Netherlands
Chamber of Commerce (KvK): [Insert]
VAT Number: [Insert]
Email: [privacy@herders.eu]

2. SCOPE – INTERNATIONAL USERS
We sell products internationally. This Privacy Policy applies to users worldwide.
If you access our Website from outside the Netherlands, please note that your personal data may be transferred to and processed in the Netherlands and other countries where our service providers operate.
If you are located in the European Economic Area (EEA), United Kingdom, Switzerland, or another jurisdiction with data protection laws, additional rights may apply as described below.

3. WHAT PERSONAL DATA WE COLLECT
3.1 Information You Provide Directly
We collect personal data you provide when you:
• Create an account
• Place an order
• Subscribe to marketing
• Contact customer service
This may include:
• Full name
• Billing and shipping address
• Email address
• Telephone number
• Payment-related information
• Order history
• Communication preferences
We do not intentionally collect sensitive personal data.

3.2 Payment Information
Payments are processed through third-party payment providers (e.g., Shopify Payments or integrated processors). We do not store full credit card details.
Payment providers process your data under their own privacy policies.

3.3 Automatically Collected Information
When you use our Website, we automatically collect certain technical and usage information, including:
• IP address
• Device type
• Browser type
• Operating system
• Pages visited
• Time spent on pages
• Referring URLs
• Location at a country or region level
We collect this information using:
• Cookies
• Log files
• Analytics tools
• Pixels and similar tracking technologies

4. HOW WE USE YOUR PERSONAL DATA
We use your personal data for the following purposes:
4.1 Order Processing and Contract Performance
• Process payments
• Ship products
• Provide order confirmations
• Handle returns and disputes
4.2 Account Management
• Create and manage user accounts
• Provide customer support
4.3 Fraud Prevention and Security
• Detect suspicious activity
• Prevent payment fraud
• Protect our business operations
4.4 Legal Compliance
• Comply with tax and accounting laws
• Respond to legal requests
4.5 Marketing (Where Permitted)
• Send newsletters
• Send promotional offers
• Send abandoned cart reminders
You may opt out of marketing at any time.

5. LEGAL BASES FOR PROCESSING (EU USERS)
If you are located in the EEA, UK, or Switzerland, we rely on the following legal bases:
• Contract performance
• Legal obligations
• Legitimate interests (fraud prevention, analytics, business operations)
• Consent (for marketing and optional cookies)

6. INTERNATIONAL DATA TRANSFERS
Because we operate globally and use international service providers, your personal data may be transferred outside your country of residence.
If you are located in the EEA, we ensure that transfers outside the EEA are protected by:
• European Commission adequacy decisions; or
• Standard Contractual Clauses (SCCs); or
• Other legally recognized safeguards.
By using our Website, you acknowledge that international transfers may occur in accordance with applicable law.

7. SHARING OF PERSONAL DATA
We may share your personal data with:
7.1 Service Providers
• Payment processors
• Shipping carriers
• IT hosting providers
• Analytics providers
• Email marketing platforms
• Fraud detection systems
7.2 Business Transfers
If Herders undergoes a merger, acquisition, restructuring, or sale.
7.3 Legal Authorities
Where required by law or to protect legal rights.
We do not sell personal data.

8. COOKIES AND TRACKING TECHNOLOGIES
We use cookies and similar technologies to:
• Ensure Website functionality
• Analyze traffic and performance
• Remember preferences
• Deliver targeted advertising
Where required by law (e.g., EU), we request consent for non-essential cookies.
You can control cookies through your browser settings.
A separate Cookie Policy may provide additional detail.

9. DATA RETENTION
We retain personal data only as long as necessary for:
• Order fulfillment
• Legal compliance (tax, accounting obligations)
• Fraud prevention
• Dispute resolution
When retention is no longer required, we delete or anonymize the data.

10. DATA SECURITY
We implement appropriate technical and organizational security measures, including:
• Encrypted connections (SSL)
• Access controls
• Secure payment processing
• Fraud monitoring
However, no system is completely secure.

11. CHILDREN
Our Website is not directed to individuals under 18 years of age.
We do not knowingly collect personal data from minors.

12. YOUR PRIVACY RIGHTS
Depending on your location, you may have the right to:
• Access your personal data
• Correct inaccurate data
• Request deletion
• Restrict processing
• Object to processing
• Data portability
• Withdraw consent
• Lodge a complaint with a supervisory authority
If you are in the EU, you may file a complaint with your local Data Protection Authority.
To exercise your rights, contact:
[privacy@herders.eu]

13. MARKETING COMMUNICATIONS
You may opt out of marketing communications at any time by:
• Clicking “unsubscribe” in emails
• Contacting us directly
Transactional emails (order confirmations, shipping updates) will still be sent where necessary.

14. DO NOT TRACK SIGNALS
Our Website does not currently respond to browser “Do Not Track” signals due to the absence of a consistent industry standard.

15. CHANGES TO THIS POLICY
We may update this Privacy Policy periodically. Changes will be reflected by the updated “Last updated” date.
Continued use of the Website constitutes acceptance of the revised Policy.

16. CONTACT
If you have questions about this Privacy Policy, contact:
Herders
[Full Legal Name]
[Address]
The Netherlands
Email: privacy@herders.eu